SOL DE JANEIRO

CONTENT CREATION + STRATEGY

JELLY BALMS LAUNCH

This is the campaign I’m most proud of! The whole teaser rollout, leaning into playful jelly motifs (that went viral on multiple platforms 💅), was my brain child. I shot and edited everything in house… including the construction of the jello props. I also worked on a range of post-launch assets.

BADALADA LAUNCH

I owned a variety of in house concepts for this launch, including a trio of “sensorial videos” for paid channels (the first 3x videos) that ended up being top performers on TikTok and Meta.

Rosa CHARMOSA + CHEIROSA 91 LAUNCH

Although I joined after the campaign shoot for this launch, I owned all “celebrity” ambassador content edits and executed a range of organic social and paid social assets for this launch.

Milky leave in conditioner launch

For the expansion of the Milky Leave in Conditioner line I was tasked with creating a few out of the box teasers, a paid demo video, and a suite of UGC style assets for the launch.

THE DESTINATION DROP

For the Spring ‘26 Limited Edition collection I briefed a “social shooter” on set to capture hifi content and executed a handful of social-friendly assets back in New York City for the launch.